sabiz

Samjin Eomuk has launched a special edition of its popular 'Eomuk Bar' in collaboration with Netflix's global hit series Squid Game. The 'Squid Game Eomuk Bar' is a limited edition product featuring Squid Game's iconic colors and characters, combined with Samjin Eomuk's popular '1953 Sun-Sal Bar Squid Flavor' to offer a unique and exciting experience to consumers.

This collaboration brings together Korea's representative 'K-Eomuk' and 'K-Content', aiming to provide a fresh and enjoyable experience while strengthening Samjin Eomuk's trendy and sophisticated image.

The 'Squid Game Eomuk Bar' is made with fish fillet as its base, offering a soft yet moist texture. The squid, which is the main ingredient, adds a chewy consistency and a deep, savory flavor, allowing for a rich variety of tastes and textures in each bite.

The 'Squid Game Special Edition Eomuk Bar' will be available at GS25 convenience stores starting from the 18th, and customers can pre-order it through the 'Our Neighborhood GS' app. To celebrate the launch, GS25 will hold a 1+1 event until the 31st.

Kim Tae-seong, Head of CX Division at Samjin Eomuk, stated, "This collaboration with Korea's representative K-content and K-eomuk was designed to enhance Samjin Eomuk's trendy image. We will continue to collaborate with various contents to offer our customers new and unique experiences."