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Actress Song Hye-kyo has been appointed as the new ambassador for Guerlain.

On January 16, luxury beauty brand Guerlain officially announced that Song Hye-kyo, one of South Korea's most beloved and globally recognized actresses, has been selected as its first-ever ambassador. This collaboration marks the beginning of a special journey between Guerlain and Song Hye-kyo. Her first campaign as an ambassador will focus on skincare and makeup, set to be revealed soon.

Gabriele Sanjiné, CEO of Guerlain, expressed his excitement, stating, "Guerlain has always collaborated with the world's top artists, creating elegance, confidence, and artistic beauty alongside filmmakers and iconic artists. We are honored to welcome Song Hye-kyo, a cultural icon and a representative of Korean cinema, into our Maison."

Song Hye-kyo shared her thoughts, saying, "I am thrilled to be joining Guerlain as an ambassador. I believe Guerlain represents timeless elegance, perfectly blending tradition and sophistication. I'm excited to begin this new journey with them."

With Song Hye-kyo’s appointment as Guerlain's first Asian ambassador, the collaboration highlights the brand's unique style and beauty while continuing to enhance its influence on a global scale.